Netflix Has a New Plan for Europe - Is the US Next?
Netflix Has a New Plan for Europe - Is the US Next?
Netflix is reportedly adding a new level of service called Ultra, and might cut Premium to two simultaneous screens from four
04 July, 2018, 14:23
Basic gives you access to SD resolution, Standard gives you access to HD resolution, and Premium covers 4K resolution and HDR.
At present, the Premium tier, which is priced at £9.99 per month in the United Kingdom, allows for viewing on up to four screens at once, plus gives access to 4K HDR content - in Dolby Vision too if your TV supports it.
Netflix is considering introducing a new and more expensive Ultra plan that would be required to stream content in HDR video quality, according to CNET.
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As per a report in Tutto Android, Netflix is planning to release the new Ultra tier priced at Euro 16.99 (roughly Rs. 1,400).
Netflix is testing an "Ultra" tier, placed above its Premium tier. And those on the Standard tier found their access limited to just the one device at a time, down from two.
It appears that Netflix runs a test right now in Europe and possibly in other regions as well that unlocks a fourth plan. This essentially means that Netflix Premium users will have to upgrade to the more expensive Ultra tier to maintain the same level of service. Standard is £8 a month, lets you watch on two screens at a time, and includes HD. But with a high price, it should expect rivals like Amazon, Hulu, and Apple to compete by undercutting it, and potentially offering new movies and shows from major distributors through their services earlier than Netflix can.
It's Premium subscribers who look to be hit hardest, who will not only see their maximum simultaneous streams drop from 4 to 2, but will lose out on the ability to view content in HDR entirely.
We continuously test new things at Netflix and these tests typically vary in length of time. A company spokesperson was quoted as saying, "In this case, we are testing slightly different price points and features to better understand how consumers value Netflix".
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