Wednesday, 19 June, 2019

Microsoft pokes fun at Apple's iPad Pro in new Surface Go ad

Microsoft Surface Go Hardware Microsoft throws shade at the iPad calls it a fake computer Yoni Heisler @edibleap
Roberta Sherman | 05 December, 2018, 19:14

There's little doubt in anyone's mind that Microsoft made the Surface Go to compete with the iPad, as well as the Acer Chromebook Tab 10, in the education space. Take, for example, a new Microsoft ad for the Surface Go, which takes a few nice jabs at the iPad. It was fine when I was six, but now I'm 10. The commercial begins with a girl looking at Surface Go and imploring her grandmother not to buy an iPad. And now she wants a "real computer" (oh snap) to help fulfill her "big dreams", including doing "some coding".

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Of course, the reasons the girl gives are hardly convincing, but that's not really the objective of the ad anyway.

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And while a 10-year-old might have no need for a C compiler, that's actually also doable on iOS to a certain extent. The point that Apple was [apparently] trying to make is that the iPad transcends the concept of a PC, but the ad most definitely missed the mark for most people. But that's all admittedly nit-picky.

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Anchorage's Port of Alaska, which handles half the goods shipped to the state, is also being evaluated for damages, Falsey said. Meanwhile, the Alaska Department of Transportation and Public Facilities is assessing damage to transportation infrastructure.

Ultimately, we can't imagine too many kids asking for Surface Go computers this Christmas, but that is probably why Microsoft is running this ad in the first place, so there's that. The company is obviously taking shots at Apple's "what's a computer?" campaign for the iPad Pro, after all. All that aside, it's nice to see Microsoft and Apple playfully poking fun at each other once again.

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