Wednesday, 23 January, 2019

Google expanding Chrome ad-blocking initiative to global markets this July

Google Chrome Native Ad Blocking to Become Available Worldwide on July 9 Chrome will block all obtrusive ads across the globe starting July 9
Roberta Sherman | 10 January, 2019, 23:41

Chrome will block intrusive ads worldwide starting July 9.

Today, the Coalition for Better Ads announced that they are expanding their Better Ads Standard worldwide on July 9th.

The CBA's guidelines identify 12 types of ad experiences web users find intrusive.

Lucky Lincoln: Rare 1943 Penny Could Fetch Over $1 Million at Auction
The young coin collector made a decision to keep the cent in his collection for more than 70 years, until he died in September. These few planchets went unnoticed when the bins were refilled with zinc-coated steel planchets in 1943.

Chrome started blocking such ads back in February previous year while Google also put a halt to selling ads that violate the Coalition for Better Ads' guidelines and have a negative impact on the web browsing experience.

There are four negative ad types on desktop (pop-up ads, auto-playing video ads with sound, prestitial ads with countdown, large sticky ads) and eight on mobile (pop-up ads, prestitial ads, ad density higher than 30 percent, flashing animated ads, auto-playing video ads with sound, postitial ads with countdown, full-screen scrollover ads, large sticky ads).

This announcement comes on the back of a release from the Collation, that it's applying its standards to ads run beyond North America and Europe. Unlike third-party ad-blockers, which typically block all possible ads, Google's implementation relied on guidelines set down by the Coalition for Better Ads: Only advertising which breached those guidelines, which Google's own efforts naturally did not, would be filtered out, with the idea being that by blocking misleading, malicious, or disruptive advertising users would be less likely to install a more general ad-blocker and thus block everything.

Opposition's Tshisekedi declared winner of DRC presidential poll
Runner-up Fayulu dismissed the results, however, claiming that there had been an "electoral coup". As the electoral commission met this week, anti-riot police moved into place outside.

The Coalition is expanding its standards to cover all countries, which has prompted Google's forthcoming Chrome update.

"In the U.S., Canada, and Europe, website owners have successfully been able to make changes to the ads on their sites".

Out of millions of sites reviewed to date, Google says less than 1% have had their ads filtered.

First pediatric flu death reported to NJ Department of Health
From Dec. 23 to 29, 2019, the province reported 64 new influenza cases, including one death and one ICU admission. Although the season has already begun, there is still time to get the flu shot.

While Chrome will automatically filter ads on sites that fail their ad experience reports, users can ultimately decide if they see ads on blocked sites.

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